A public installation by Cozyboy in 2020 - 2021.
The exhibition consisted of works by Cozyboy showing on 287 advertising LED signs all around the city of Reykjavík, Iceland.
The artworks rotated in combination with the regularly programmed advertising, without accompanied information, creating a element of mystery and curiosity .
The exhibition was on view from December 26th of 2020 until the 9th of January 2021.
The exhibition attracted a lot of attention by the public and media, proving the format to be successful, leading to ongoing collaborations between the billboard company and artists in the years following.